Holdings: Integrated marketing communications :

Integrated marketing communications : a global brand-driven approach

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Bibliographic Details
Main Author:	Kitchen, Philip J., 1953- (Author)
Format:	Book
Language:	English
Published:	Cham : Palgrave Macmillan, [2022]
Edition:	2nd ed. 2021
Subjects:	marketingová komunikace communication in marketing učebnice textbooks
ISBN:	978-3-030-76415-9
Physical Description:	x, 374 stran : barevné ilustrace ; 24 cm

Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	339.138/KITCHEN,P.J.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	339.138/KITCHEN,P.J.