Branded entertainment in Korea

Saved in:

Bibliographic Details
Main Author	Yoon, Hyunsun (Author)
Format	Book
Language	English
Published	London ; New York : Routledge, Taylor & Francis Group, 2021
Series	Routledge critical advertising studies
Subjects	marketingová komunikace > Korejská republika masmédia > Korejská republika obchodní komunikace > Korejská republika obchodní značky > Korejská republika zábava communication in marketing > Korea (South) mass media > Korea (South) communication in business > Korea (South) brand name products > Korea (South) entertainment branding (marketing) monografie monographs
ISBN	978-0-367-20531-7
Physical Description	vi, 78 stran ; 23 cm

Cover

TOC from ObalkyKnih.cz

Glossary of Terms

You have to be logged in to reserve borrowed books or request items from the archive.

Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Long term loan – Due: 01.09.2026	More Information	Location FMC	Call Number 339.138/YOON,H.