Branded entertainment in Korea

• Main Author: Yoon, Hyunsun, (Author)
• Format: Book
• Language: English
• Published: London ; New York : Routledge, Taylor & Francis Group, 2021
• Series: Routledge critical advertising studies
• Subjects: marketingová komunikace > Korejská republika; masmédia > Korejská republika; obchodní komunikace > Korejská republika; obchodní značky > Korejská republika; zábava; communication in marketing > Korea (South); mass media > Korea (South); communication in business > Korea (South); brand name products > Korea (South); entertainment; branding (marketing); monografie; monographs
• ISBN: 978-0-367-20531-7
• Physical Description: vi, 78 stran ; 23 cm