Using semiotics in marketing : how to achieve consumer insight for brand growth and profits

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Bibliographic Details
Main Author	Lawes, Rachel (Author)
Format	Book
Language	English
Published	London : Kogan Page, 2023
Edition	Second edition
Subjects	marketing sémiotika spotřebitelé spotřebitelské chování semiotics consumers consumer behavior příručky handbooks and manuals
ISBN	978-1-3986-0764-4
Physical Description	xx, 340 stran : ilustrace ; 24 cm

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Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/LAWES,R.

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