Holdings: Using semiotics in marketing :

Using semiotics in marketing : how to achieve consumer insight for brand growth and profits

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Bibliographic Details
Main Author:	Lawes, Rachel, (Author)
Format:	Book
Language:	English
Published:	London : Kogan Page, 2023
Edition:	Second edition
Subjects:	marketing sémiotika spotřebitelé spotřebitelské chování semiotics consumers consumer behavior příručky handbooks and manuals
ISBN:	978-1-3986-0764-4
Physical Description:	xx, 340 stran : ilustrace ; 24 cm

Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	339.138/LAWES,R.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	339.138/LAWES,R.