Psychologie reklamy

Příručka shrnuje základní poznatky o psychologických aspektech reklamy.

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Bibliographic Details
Main Author: Vysekalová, Jitka, 1941- (Author)
Format: Book
Language: Czech
Published: Praha : Grada Publishing, 2023
Edition: 5., rozšířené a aktualizované vydání
Series: Expert (Grada)
Subjects:
reklama a propagace
psychologie reklamy
marketingová komunikace
advertising
psychology of advertising
communication in marketing
kolektivní monografie
collective monographs
ISBN: 978-80-271-3654-4
Physical Description: 360 stran : ilustrace (převážně barevné) ; 25 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days – Due : 06.01.2025  Recall This 		Description

Location
 Open access collection Call Number 659/VYSEKALOVÁ,J.
Status
30 days – Due : 16.12.2024  Recall This 		Description

Location
 Open access collection Call Number 659/VYSEKALOVÁ,J.
Status
30 days – Due : 13.12.2024  Recall This 		Description

Location
 Open access collection Call Number 659/VYSEKALOVÁ,J.
Status
30 days – Due : 06.01.2025  Recall This 		Description

Location
 Open access collection Call Number 659/VYSEKALOVÁ,J.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 659/VYSEKALOVÁ,J.

Status Description Location Call Number
30 days - Due : 06.01.2025  Recall This Open access collection 659/VYSEKALOVÁ,J.
30 days - Due : 16.12.2024  Recall This Open access collection 659/VYSEKALOVÁ,J.
30 days - Due : 13.12.2024  Recall This Open access collection 659/VYSEKALOVÁ,J.
30 days - Due : 06.01.2025  Recall This Open access collection 659/VYSEKALOVÁ,J.
In house loan Study room - 3rd floor 659/VYSEKALOVÁ,J.

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