The media handbook : a complete guide to advertising media selection, planning, research, and buying

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Bibliographic Details
Main Author: Katz, Helen E. (Author)
Format: Book
Language: English
Published: New York ; London : Routledge, Taylor & Francis Group, 2022
Edition: Eighth edition
Subjects:
reklamní média
masmédia
internetová reklama
televizní reklama
marketing
spotřebitelské chování
advertising media
mass media
Internet advertising
television advertising
consumer behavior
příručky
handbooks and manuals
ISBN: 978-0-367-77556-8
Physical Description: 228 stran ; 25 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 659/KATZ,H.E.
Status
Long term loan – Due : 31.12.2028 		Description

Location
 FMK Call Number 659/KATZ,H.E.

Status Description Location Call Number
In house loan Study room - 3rd floor 659/KATZ,H.E.
Long term loan - Due : 31.12.2028 FMK 659/KATZ,H.E.

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