The media handbook : a complete guide to advertising media selection, planning, research, and buying

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Bibliographic Details
Main Author	Katz, Helen E. (Author)
Format	Book
Language	English
Published	New York ; London : Routledge, Taylor & Francis Group, 2022
Edition	Eighth edition
Subjects	reklamní média masmédia internetová reklama televizní reklama marketing spotřebitelské chování advertising media mass media Internet advertising television advertising consumer behavior příručky handbooks and manuals
ISBN	978-0-367-77556-8
Physical Description	228 stran ; 25 cm

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