Global marketing & advertising : understanding cultural paradoxes

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Bibliographic Details
Main Author: Mooij, Marieke de, 1943- (Author)
Format: Book
Language: English
Published: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne : SAGE, 2022
Edition: 6th edition
Subjects:
mezinárodní marketing
cílený marketing
reklama a propagace
interkulturní komunikace
regionální kultura
export marketing
target marketing
advertising
intercultural communication
regional culture
monografie
monographs
ISBN: 978-1-5297-3250-4
Physical Description: xxi, 504 stran : ilustrace ; 24 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 21.12.2028 		Description

Location
 FMK Call Number 659/MOOIJ,M.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 659/MOOIJ,M.
Status
Long term loan – Due : 01.09.2026 		Description

Location
 FMK Call Number 659/MOOIJ,M.

Status Description Location Call Number
Long term loan - Due : 21.12.2028 FMK 659/MOOIJ,M.
In house loan Study room - 3rd floor 659/MOOIJ,M.
Long term loan - Due : 01.09.2026 FMK 659/MOOIJ,M.

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