Global marketing & advertising : understanding cultural paradoxes

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Bibliographic Details
Main Author	Mooij, Marieke de, 1943- (Author)
Format	Book
Language	English
Published	Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne : SAGE, 2022
Edition	6th edition
Subjects	mezinárodní marketing cílený marketing reklama a propagace interkulturní komunikace regionální kultura export marketing target marketing advertising intercultural communication regional culture monografie monographs
ISBN	978-1-5297-3250-4
Physical Description	xxi, 504 stran : ilustrace ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 659/MOOIJ,M.
Status Long term loan – Due: 01.09.2026	More Information	Location FMC	Call Number 659/MOOIJ,M.
Status Long term loan – Due: 21.12.2028	More Information	Location FMC	Call Number 659/MOOIJ,M.