Marketing research methods : quantitative and qualitative approaches

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Bibliographic Details
Main Authors	Esteban-Bravo, Mercedes (Author), Sanz, J. Vidal (Author)
Format	Book
Language	English
Published	Cambridge : Cambridge University Press, 2021
Edition	First published
Subjects	marketingový výzkum kvalitativní výzkum kvantitativní metody marketing research qualitative research quantitative methods učebnice textbooks
ISBN	978-1-108-79269-1
Physical Description	xx, 862 stran : ilustrace ; 25 cm

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