Marketing research methods : quantitative and qualitative approaches

Saved in:
Bibliographic Details
Main Authors: Esteban-Bravo, Mercedes (Author), Sanz, J. Vidal (Author)
Format: Book
Language: English
Published: Cambridge : Cambridge University Press, 2021
Edition: First published
Subjects:
marketingový výzkum
kvalitativní výzkum
kvantitativní metody
marketing research
qualitative research
quantitative methods
učebnice
textbooks
ISBN: 978-1-108-79269-1
Physical Description: xx, 862 stran : ilustrace ; 25 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 658/ESTEBAN-BRAVO,M.
Status
Long term loan – Due : 21.12.2028 		Description

Location
 FaME Call Number 658/ESTEBAN-BRAVO,M.

Status Description Location Call Number
In house loan Study room - 3rd floor 658/ESTEBAN-BRAVO,M.
Long term loan - Due : 21.12.2028 FaME 658/ESTEBAN-BRAVO,M.

Similar Items