Marketing : principles and practice : a management-oriented approach

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Bibliographic Details
Main Authors: Hollensen, Svend (Author), Opresnik, Marc Oliver, 1969- (Author)
Format: Book
Language: English
Published: [Spojené státy americké?] : Opresnik Management Vonsulting, [2017-2021]
Edition: Fourth edition
Series: Opresnik management guides
Subjects:
marketingový management
marketing
strategický marketing
marketing management
strategic marketing
učebnice vysokých škol
textbooks (higher)
ISBN: 979-8554161223
Physical Description: 477 stran : černobílé ilustrace ; 23 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/HOLLENSEN,S.

Status Description Location Call Number
In house loan Study room - 3rd floor 339.138/HOLLENSEN,S.

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