Neuromarketing and big data analytics for strategic consumer engagement : emerging research and opportunities

• Main Author: Sousa, Joana Coutinho de, 1986- (Author)
• Format: eBook
• Language: English
• Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2018]
• Subjects: neuromarketing; elektronické knihy; monografie; electronic books; monographs
• ISBN: 9781522548355; 9781522548348
• Physical Description: 1 online zdroj (20 PDFs (xi, 200 stran))