Neuromarketing and big data analytics for strategic consumer engagement : emerging research and opportunities

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Bibliographic Details
Main Author	Sousa, Joana Coutinho de, 1986- (Author)
Format	Electronic eBook
Language	English
Published	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2018]
Subjects	neuromarketing elektronické knihy monografie electronic books monographs
Online Access	Full text
ISBN	9781522548355 9781522548348
Physical Description	1 online zdroj (20 PDFs (xi, 200 stran))

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