Sport consumer behaviour : marketing strategies

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Bibliographic Details
Main Authors	Funk, Daniel C. (Daniel Carl), 1964- (Author), Alexandris, Kostas (Author), McDonald, Heath (Author)
Format	Electronic eBook
Language	English
Published	London : Routledge, 2022.
Edition	Second edition.
Subjects	spotřebitelské chování sportovní marketing consumer behavior sports marketing elektronické knihy případové studie učebnice electronic books case studies textbooks
Online Access	Full text
ISBN	9781000620382 9781000620450 9780367552435 9780367552411
Physical Description	1 online zdroj

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