Digital marketing excellence : planning, optimizing and integrating online marketing

• Main Authors: Chaffey, Dave, 1963- (Author), Smith, P. R. 1957- (Author)
• Format: Book
• Language: English
• Published: London ; New York : Routledge, Taylor & Francis Group, 2023
• Edition: Sixth edition
• Subjects: internetový marketing; Internet marketing; příručky; handbooks and manuals
• ISBN: 978-0-367-44401-3; 978-0-367-44475-4; 978-1-003-00949-8
• Physical Description: xxxvi, 638 stran : barevné ilustrace ; 25 cm

"Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two high...