Digital marketing excellence : planning, optimizing and integrating online marketing

"Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two high...

Full description

Saved in:
Bibliographic Details
Main Authors: Chaffey, Dave, 1963- (Author), Smith, P. R. 1957- (Author)
Format: Book
Language: English
Published: London ; New York : Routledge, Taylor & Francis Group, 2023
Edition: Sixth edition
Subjects:
internetový marketing
Internet marketing
příručky
handbooks and manuals
ISBN: 978-0-367-44401-3
978-0-367-44475-4
978-1-003-00949-8
Physical Description: xxxvi, 638 stran : barevné ilustrace ; 25 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 21.12.2028 		Description

Location
 FaME Call Number 339.138/CHAFFEY,D.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/CHAFFEY,D.

Status Description Location Call Number
Long term loan - Due : 21.12.2028 FaME 339.138/CHAFFEY,D.
In house loan Study room - 3rd floor 339.138/CHAFFEY,D.

Similar Items