Business to business marketing management : a global perspective
"Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products, have specialist product knowledge and are far more knowledgeable and demanding than the average...
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| Main Authors | , |
|---|---|
| Format | Book |
| Language | English |
| Published |
London ; New York :
Routledge, Taylor & Francis Group,
2022
|
| Edition | Fourth edition |
| Subjects | |
| ISBN | 978-0-367-75792-2 978-0-367-75794-6 978-1-003-16403-6 |
| Physical Description | xii, 519 stran : ilustrace ; 25 cm |
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Glossary of Terms
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| Status | More Information | Location | Call Number | |
|---|---|---|---|---|
| Status In house loan | More Information | Location Study room - 3rd floor | Call Number 339.138/ZIMMERMAN,A.S. |