Business to business marketing management : a global perspective

"Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products, have specialist product knowledge and are far more knowledgeable and demanding than the average...

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Bibliographic Details
Main Authors: Zimmerman, Alan S., 1942- (Author), Blythe, Jim, 1951- (Author)
Format: Book
Language: English
Published: London ; New York : Routledge, Taylor & Francis Group, 2022
Edition: Fourth edition
Subjects:
průmyslový marketing
marketingový management
industrial marketing
marketing management
učebnice vysokých škol
textbooks (higher)
ISBN: 978-0-367-75792-2
978-0-367-75794-6
978-1-003-16403-6
Physical Description: xii, 519 stran : ilustrace ; 25 cm

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ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/ZIMMERMAN,A.S.

Status Description Location Call Number
In house loan Study room - 3rd floor 339.138/ZIMMERMAN,A.S.

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