Sports marketing : a strategic perspective

"Sport Marketing: A Strategic Approach is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process sh...

Full description

Saved in:
Bibliographic Details
Main Authors: Shank, Matthew D. (Author), Lyberger, Mark R., (Author)
Format: Book
Language: English
Published: London ; New York : Routledge, Taylor & Francis Group, 2022
Edition: 6th edition
Subjects:
sportovní marketing > Spojené státy americké
sport > ekonomické aspekty > Spojené státy americké
sports marketing > United States
sport > economic aspects > United States
učebnice
textbooks
ISBN: 978-0-367-14164-6
978-0-367-14165-3
978-0-429-03067-3
Physical Description: xii, 795 stran : barevné ilustrace ; 25 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 79/SHANK,M.D.

Status Description Location Call Number
In house loan Study room - 3rd floor 79/SHANK,M.D.

Similar Items