Sports marketing : a strategic perspective

"Sport Marketing: A Strategic Approach is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process sh...

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Bibliographic Details
Main Authors Shank, Matthew D. (Author), Lyberger, Mark R. (Author)
Format Book
LanguageEnglish
Published London ; New York : Routledge, Taylor & Francis Group, 2022
Edition6th edition
Subjects
sportovní marketing > Spojené státy americké
sport > ekonomické aspekty > Spojené státy americké
sports marketing > United States
sport > economic aspects > United States
učebnice
textbooks
ISBN978-0-367-14164-6
978-0-367-14165-3
978-0-429-03067-3
Physical Descriptionxii, 795 stran : barevné ilustrace ; 25 cm

Cover

TOC from ObalkyKnih.cz
ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 79/SHANK,M.D.

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