Consumer behavior

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Bibliographic Details
Main Authors	Schiffman, Leon G. (Author), Wisenblit, Joseph (Author)
Format	Book
Language	English
Published	Harlow, England ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; Sao Paolo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, [2019]
Edition	Twelfth edition
Subjects	spotřebitelské chování marketingový výzkum spotřebitelská poptávka consumer behavior marketing research consumer demand učebnice textbooks
ISBN	978-1-292-26924-5 1-292-26924-5
Physical Description	508 stran : ilustrace ; 30 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 366/SCHIFFMAN,L.G.