Consumer behavior

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Bibliographic Details
Main Authors: Schiffman, Leon G. (Author), Wisenblit, Joseph (Author)
Format: Book
Language: English
Published: Harlow, England ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; Sao Paolo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, [2019]
Edition: Twelfth edition
Subjects:
spotřebitelské chování
marketingový výzkum
spotřebitelská poptávka
consumer behavior
marketing research
consumer demand
učebnice
textbooks
ISBN: 978-1-292-26924-5 1-292-26924-5
Physical Description: 508 stran : ilustrace ; 30 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 366/SCHIFFMAN,L.G.

Status Description Location Call Number
In house loan Study room - 3rd floor 366/SCHIFFMAN,L.G.

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