Direct, digital & data-driven marketing

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Bibliographic Details
Main Author	Spiller, Lisa, 1960- (Author)
Format	Book
Language	English
Published	Los Angeles ; London ; New Delhi ; Singapore ; Washington ; Melbourne : SAGE, [2020]
Edition	5th edition
Subjects	analýza dat přímý marketing strategický marketing segmentace trhu internetový marketing data analysis direct marketing strategic marketing market segmentation Internet marketing příručky handbooks and manuals
ISBN	978-1-5297-0818-9 978-1-5297-0817-2
Physical Description	xxviii, 752 stran : ilustrace ; 26 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/SPILLER,L.
Status Long term loan – Due: 22.12.2026	More Information	Location FMC	Call Number 339.138/SPILLER,L.