Holdings: Direct, digital & data-driven marketing

Direct, digital & data-driven marketing

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Bibliographic Details
Main Author:	Spiller, Lisa, 1960- (Author)
Format:	Book
Language:	English
Published:	Los Angeles ; London ; New Delhi ; Singapore ; Washington ; Melbourne : SAGE, [2020]
Edition:	5th edition
Subjects:	analýza dat přímý marketing strategický marketing segmentace trhu internetový marketing data analysis direct marketing strategic marketing market segmentation Internet marketing příručky handbooks and manuals
ISBN:	978-1-5297-0818-9 978-1-5297-0817-2
Physical Description:	xxviii, 752 stran : ilustrace ; 26 cm

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Table of contents

Glossary of Terms

Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	339.138/SPILLER,L.
Status Long term loan – Due : 22.12.2026	Description Location	FMK	Call Number	339.138/SPILLER,L.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	339.138/SPILLER,L.
Long term loan - Due : 22.12.2026		FMK	339.138/SPILLER,L.