Mezinárodní marketing

Kapitoly vysvětlují základní pojmy, postupy a nástroje z oblasti mezinárodního marketingu. Součástí výkladu jsou rovněž příklady z praxe.

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Bibliographic Details
Main Authors: Machková, Hana (Author), Machek, Martin (Author)
Format: Book
Language: Czech
Published: Praha : Grada Publishing, 2021
Edition: 5. vydání
Series: Expert (Grada)
Subjects:
mezinárodní marketing
international marketing
monografie
monographs
ISBN: 978-80-271-3006-1
Physical Description: 208 stran : ilustrace, mapy ; 24 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days 		Description

Location
 Study room UH Call Number 339.138/MACHKOVÁ,H.
Status
In house loan 		Description

Location
 Study room UH Call Number 339.138/MACHKOVÁ,H.
Status
Long term loan – Due : 31.12.2028 		Description

Location
 FaME Call Number 339.138/MACHKOVÁ,H.
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/MACHKOVÁ,H.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/MACHKOVÁ,H.

Status Description Location Call Number
30 days Study room UH 339.138/MACHKOVÁ,H.
In house loan Study room UH 339.138/MACHKOVÁ,H.
Long term loan - Due : 31.12.2028 FaME 339.138/MACHKOVÁ,H.
30 days Open access collection 339.138/MACHKOVÁ,H.
In house loan Study room - 3rd floor 339.138/MACHKOVÁ,H.

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