Mezinárodní marketing

Kapitoly vysvětlují základní pojmy, postupy a nástroje z oblasti mezinárodního marketingu. Součástí výkladu jsou rovněž příklady z praxe.

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Bibliographic Details
Main Authors	Machková, Hana (Author), Machek, Martin (Author)
Format	Book
Language	Czech
Published	Praha : Grada Publishing, 2021
Edition	5. vydání
Series	Expert (Grada)
Subjects	mezinárodní marketing international marketing monografie monographs
ISBN	978-80-271-3006-1
Physical Description	208 stran : ilustrace, mapy ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/MACHKOVÁ,H.
Status 30 days	More Information	Location Open access collection	Call Number 339.138/MACHKOVÁ,H.
Status Long term loan – Due: 31.12.2028	More Information	Location FaME	Call Number 339.138/MACHKOVÁ,H.

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Holdings details from Studovna UH
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room UH	Call Number 339.138/MACHKOVÁ,H.
Status 30 days	More Information	Location Study room UH	Call Number 339.138/MACHKOVÁ,H.

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