Moderní retail marketing

Specifika retail marketingu a rovněž popis jednotlivých nástrojů marketingového mixu a s nimi spojených strategií.

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Bibliographic Details
Main Authors: Jaderná, Eva (Author), Volfová, Hana (Author)
Format: Book
Language: Czech
Published: Praha : Grada Publishing, 2021
Edition: První vydání
Series: Expert (Grada)
Subjects:
maloobchod
marketing
retail trade
retail marketing
monografie
případové studie
monographs
case studies
ISBN: 978-80-271-1384-2
Physical Description: 234 stran : ilustrace (některé barevné) ; 25 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 31.12.2028 		Description

Location
 FaME Call Number 658/JADERNÁ,E.
Status
Long term loan – Due : 31.10.2024 		Description

Location
 FaME Call Number 658/JADERNÁ,E.
Status
30 days 		Description

Location
 Open access collection Call Number 658/JADERNÁ,E.
Status
30 days 		Description

Location
 Open access collection Call Number 658/JADERNÁ,E.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 658/JADERNÁ,E.

Status Description Location Call Number
Long term loan - Due : 31.12.2028 FaME 658/JADERNÁ,E.
Long term loan - Due : 31.10.2024 FaME 658/JADERNÁ,E.
30 days Open access collection 658/JADERNÁ,E.
30 days Open access collection 658/JADERNÁ,E.
In house loan Study room - 3rd floor 658/JADERNÁ,E.

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