Moderní retail marketing

Specifika retail marketingu a rovněž popis jednotlivých nástrojů marketingového mixu a s nimi spojených strategií.

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Bibliographic Details
Main Authors	Jaderná, Eva (Author), Volfová, Hana (Author)
Format	Book
Language	Czech
Published	Praha : Grada Publishing, 2021
Edition	První vydání
Series	Expert (Grada)
Subjects	maloobchod marketing retail trade retail marketing monografie případové studie monographs case studies
ISBN	978-80-271-1384-2
Physical Description	234 stran : ilustrace (některé barevné) ; 25 cm

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