The psychology of advertising

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Bibliographic Details
Main Authors	Fennis, Bob M. (Author), Stroebe, Wolfgang (Author)
Format	Book
Language	English
Published	London ; New York : Routledge, Taylor & Francis Group, 2021
Edition	Third edition
Subjects	psychologie reklamy spotřebitelské chování psychology of advertising consumer behavior kolektivní monografie collective monographs
ISBN	978-0-367-34639-3
Physical Description	xii, 466 stran : ilustrace ; 26 cm

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