The psychology of advertising

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Bibliographic Details
Main Authors: Fennis, Bob M. (Author), Stroebe, Wolfgang (Author)
Format: Book
Language: English
Published: London ; New York : Routledge, Taylor & Francis Group, 2021
Edition: Third edition
Subjects:
psychologie reklamy
spotřebitelské chování
psychology of advertising
consumer behavior
kolektivní monografie
collective monographs
ISBN: 978-0-367-34639-3
Physical Description: xii, 466 stran : ilustrace ; 26 cm

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ikona NpovdaGlossary of Terms
Status Description Location Call Number
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Long term loan – Due : 26.11.2024 		Description

Location
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In house loan 		Description

Location
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Status Description Location Call Number
Long term loan - Due : 26.11.2024 FMK 15/FENNIS,B.M.
In house loan Study room - 3rd floor 15/FENNIS,B.M.

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