Marketing at retail : understanding, influencing, and winning today's shopper

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Bibliographic Details
Other Authors	Liljenwall, Robert (Editor), Daugherty, Barbara (Editor)
Format	Book
Language	English
Published	Chicago : POPAI, c2013
Edition	4th ed.
Subjects	management prodeje maloobchod marketing strategický marketing marketingová komunikace marketingový výzkum sales management retail trade strategic marketing communication in marketing marketing research sborníky papers of several authors
ISBN	978-1-4675-5060-4 1-4675-5060-4
Physical Description	386 s. : il., portréty

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Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 658/MARKETING