Marketing at retail : understanding, influencing, and winning today's shopper

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Bibliographic Details
Other Authors: Liljenwall, Robert (Editor), Daugherty, Barbara (Editor)
Format: Book
Language: English
Published: Chicago : POPAI, c2013
Edition: 4th ed.
Subjects:
management prodeje
maloobchod
marketing
strategický marketing
marketingová komunikace
marketingový výzkum
sales management
retail trade
strategic marketing
communication in marketing
marketing research
sborníky
papers of several authors
ISBN: 978-1-4675-5060-4 1-4675-5060-4
Physical Description: 386 s. : il., portréty

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 658/MARKETING

Status Description Location Call Number
In house loan Study room - 3rd floor 658/MARKETING

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