Strategic social media management : theory and practice

• Main Author: Sutherland, Karen E. (Author)
• Format: Electronic eBook
• Language: English
• Published: Basingstoke : Palgrave Macmillan, 2020.
• Subjects: strategický management; sociální média; strategic planning; social media; elektronické knihy; učebnice vysokých škol; electronic books; textbooks (higher)
• ISBN: 9789811546587; 9789811546570
• Physical Description: 1 online zdroj : ilustrace

This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy de...