Marketing 5.0 : technology for humanity

• Main Authors: Kotler, Philip, (Author), Kartajaya, Hermawan, 1947- (Author), Setiawan, Iwan, (Author)
• Format: eBook
• Language: English
• Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2021]
• Subjects: marketing; technologie; technology; elektronické knihy; monografie; electronic books; monographs
• ISBN: 9781119668541; 9781119668572; 9781119668510
• Physical Description: 1 online zdroj (x, 206 stran) : ilustrace

"Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained generations of marketers in the basics of this challenging discipline. In Marketing 5.0 he explains the greatest problem facing marketers today how to integrate three major movement...