The trend management toolkit : a practical guide to the future

• Main Author: Kjaer, Anne Lise (Author)
• Format: Electronic eBook
• Language: English
• Published: Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2014.
• Subjects: strategický management; marketingový výzkum; strategic planning; marketing research; elektronické knihy; monografie; electronic books; monographs
• ISBN: 9781137370099; 9781137370105; 9781137370082; 9781349475193
• Physical Description: 1 online zdroj

In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes an...