Principles of marketing

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Bibliographic Details
Main Authors	Kotler, Philip, 1931- (Author), Armstrong, Gary (Author), Opresnik, Marc Oliver, 1969- (Author)
Format	Book
Language	English
Published	Harlow ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; Sao Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, [2021]
Edition	18e, global edition
Subjects	marketing učebnice vysokých škol textbooks (higher)
ISBN	978-1-292-34113-2 1-292-34113-0
Physical Description	728 stran : barevné ilustrace ; 28 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days – Due: 05.01.2026 Requests: 1	More Information	Location Open access collection	Call Number 339.138/KOTLER,P.