International marketing

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Bibliographic Details
Main Authors	Cateora, Philip R. (Author), Money, R. Bruce (Author), Gilly, Mary C. (Author), Graham, John L., 1947- (Author)
Format	Book
Language	English
Published	New York, NY : McGraw-Hill Education, [2020]
Edition	Eighteenth edition
Subjects	mezinárodní marketing nadnárodní společnosti international marketing international business enterprises učebnice případové studie textbooks case studies
ISBN	978-1-260-54787-0
Physical Description	xxxii, 682 stran : ilustrace (převážně barevné), barevné mapy ; 27 cm

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Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/CATEORA,P.R.