Holdings: International marketing

International marketing

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Bibliographic Details
Main Authors:	Cateora, Philip R. (Author), Money, R. Bruce (Author), Gilly, Mary C. (Author), Graham, John L., 1947- (Author)
Format:	Book
Language:	English
Published:	New York, NY : McGraw-Hill Education, [2020]
Edition:	Eighteenth edition
Subjects:	mezinárodní marketing nadnárodní společnosti international marketing international business enterprises učebnice případové studie textbooks case studies
ISBN:	978-1-260-54787-0
Physical Description:	xxxii, 682 stran : ilustrace (převážně barevné), barevné mapy ; 27 cm

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Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	339.138/CATEORA,P.R.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	339.138/CATEORA,P.R.