Digital luxury : transforming brands & consumer experiences

• Main Author: Batat, Wided, (Author)
• Format: eBook
• Language: English
• Published: London : SAGE Publications, 2019.
• Subjects: luxusní zboží; internetový marketing; marketing; obchodní značky; luxuries; Internet marketing; brand name products; branding (marketing); elektronické knihy; monografie; electronic books; monographs
• ISBN: 9781526483584; 9781526483591; 9781526483560; 9781526458933; 9781526458940
• Physical Description: 1 online zdroj (xvi, 258 stran) : ilustrace

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital s...