Public relations, branding and authenticity : brand communications in the digital age

• Main Author: Rees, Sian (Associate professor) (Author)
• Format: Electronic eBook
• Language: English
• Published: Abingdon, Oxon ; New York, NY : Routledge, 2020
• Series: Routledge new directions in PR & communication research
• Subjects: public relations; digitální média; digital media; branding (marketing); elektronické knihy; případové studie; monografie; electronic books; case studies; monographs
• ISBN: 9780429022685; 9780429663406; 9780429666124; 9780429660689; 9780367077655
• DOI: 10.4324/9780429022685
• Physical Description: 1 online zdroj : ilustrace

"Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challen...