Marketing management : past, present and future

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Bibliographic Details
Main Authors	Czinkota, Michael R., 1951- (Author), Kotabe, Masaaki, 1954- (Author), Vrontis, Demetris (Author), Shams, S.M. Riad (Author)
Format	Book
Language	English
Published	Cham : Springer, [2021]
Edition	Fourth edition
Subjects	marketingový management marketing management marketing management kolektivní monografie collective monographs
ISBN	978-3-030-66915-7
Physical Description	xxviii, 880 stran : ilustrace ; 25 cm

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Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/CZINKOTA,M.R.
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