Marketing management : past, present and future

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Bibliographic Details
Main Authors: Czinkota, Michael R., 1951- (Author), Kotabe, Masaaki, 1954- (Author), Vrontis, Demetris (Author), Shams, S.M. Riad (Author)
Format: Book
Language: English
Published: Cham : Springer, [2021]
Edition: Fourth edition
Subjects:
marketingový management
marketing
management
marketing management
kolektivní monografie
collective monographs
ISBN: 978-3-030-66915-7
Physical Description: xxviii, 880 stran : ilustrace ; 25 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 31.12.2025 		Description

Location
 FMK Call Number 339.138/CZINKOTA,M.R.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/CZINKOTA,M.R.

Status Description Location Call Number
Long term loan - Due : 31.12.2025 FMK 339.138/CZINKOTA,M.R.
In house loan Study room - 3rd floor 339.138/CZINKOTA,M.R.

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