Developing digital marketing : relationship perspectives

• Other Authors: Thaichon, Park (Editor), Ratten, Vanessa (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, [2021]
• Subjects: internetový marketing; Internet marketing; elektronické knihy; sborníky; electronic books; papers of several authors
• ISBN: 9781800713482; 9781800713505
• DOI: 10.1108/9781800713482
• Physical Description: 1 online zdroj (256 stran)

Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions. Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global ec...