Sustainability marketing : new directions and practices

With changing business needs and increased levels of consumer awareness concerning social and ecological issues, organisations need to realign their profitability strategies in order to demonstrate their engagement with sustainable practices. Sustainability Marketing: New directions and practices ex...

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Bibliographic Details
Main Authors: Sharma, Rishi Raj, (Author), Kaur, Tanveer, (Author), Singh Syan, Amanjot, (Author)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2021.
Subjects:
zelený marketing
udržitelná spotřeba a výroba
společenská odpovědnost firem
green marketing
sustainable consumption and production
corporate social responsibility
elektronické knihy
electronic books
ISBN: 9781800712447
9781800712461
Physical Description: 1 online zdroj (296 stran)

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ikona NpovdaGlossary of Terms
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