Strategic corporate communication in the digital age

• Other Authors: Camilleri, Mark Anthony, 1976- (Editor)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2021.
• Subjects: digitální přenosové systémy; strategický management; komunikace (sdělování); digital communications; strategic planning; human communication; elektronické knihy; sborníky; electronic books; papers of several authors
• ISBN: 9781800712645
• Physical Description: 1 online zdroj (xx, 259 stran)

Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various organi...