Beyond multi-channel marketing : critical issues in dual marketing

• Other Authors: Palazzo, Maria, (Editor), Foroudi, Pantea, (Editor), Siano, Alfonso, (Editor)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2020.
• Subjects: internetový marketing; marketingový výzkum; marketingový management; Internet marketing; marketing research; marketing management; elektronické knihy; sborníky; electronic books; papers of several authors
• ISBN: 9781838676858; 9781838676872
• Physical Description: 1 online zdroj (xvii, 245 stran)

'an insightful, conceptual take on the important topic of Dual Marketing. I strongly recommend Beyond Multi-Channel Marketing to all who want to know more about dual, multi- and omni- channel marketing in the digital age.' Charles Dennis, Professor of Consumer Behaviour, Departmental Resea...