Retail futures : the good, the bad and the ugly of the digital transformation

The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developme...

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Bibliographic Details
Other Authors Pantano, Eleonora (Editor)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2020.
Subjects
Online AccessFull text
ISBN9781838676636
9781838676650
DOI10.1108/9781838676636
Physical Description1 online zdroj (276 stran)

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