Marketing in a digital world

• Other Authors: Rindfleisch, Aric (Editor), Malter, Alan J. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley : Emerald Publishing Limited, 2019.
• Series: Review of marketing research ; v. 16.
• Subjects: marketing; digitální média; inovace; zpracování dat; digital media; innovations; data processing; elektronické knihy; sborníky; electronic books; papers of several authors
• ISBN: 9781787563391; 9781787563414
• ISSN: 1548-6435 ;
• Physical Description: 1 online zdroj (xxiii, 217 stran).