Data-driven marketing content : a practical guide

• Main Author: Wilson, Lee, (Author)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Subjects: marketingový výzkum; zpracování dat; marketing; malé a střední podniky; marketing research; data processing; small and medium-sized enterprises; elektronické knihy; příručky; electronic books; handbooks and manuals
• ISBN: 9781789738179; 9781789738193
• Physical Description: 1 online zdroj (xvii, 172 stran)

In the world we live in today, more data is being generated than at any other period in human history. However, this wealth of information is causing a data dilemma for small to medium sized enterprises (SMEs), entrepreneurs, and practitioners. With marketing companies and experts struggling to prod...