Applying partial least squares in tourism and hospitality research

• Other Authors: Ali, Faizan, (Editor), Rasoolimanesh, S. Mostafa, (Editor), Cobanoglu, Cihan, (Editor)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
• Subjects: metoda nejmenších čtverců; cestovní ruch; matematické modely; pohostinství; least squares method; tourism; mathematical models; catering trade; elektronické knihy; sborníky; electronic books; papers of several authors
• ISBN: 9781787566996; 9781787567016
• Physical Description: 1 online zdroj (xviii, 240 stran)

Partial-least-squares path modeling (PLS-PM), a composite-based form of structural equation modeling (SEM), offers great practical advantages to researchers and practitioners. It has been gaining increasing attention in various disciplines, including management information systems, marketing, strate...