Public relations and the power of creativity : strategic opportunities, innovation and critical challenges

• Other Authors: Roberts-Bowman, Sarah, 1965- (Editor), Crookes, Adrian, (Editor), Romenti, Stefania, (Editor), Ihlen, Øyvind, (Editor)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
• Series: Advances in public relations and communication management, volume 3
• Subjects: public relations; kreativita; creative ability; elektronické knihy; sborníky; electronic books; papers of several authors
• ISBN: 9781787692916; 9781787692992
• Physical Description: 1 online zdroj (xi, 237 stran).

Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a pros...