Organizing marketing and sales : mastering contemporary B2B challenges

• Other Authors: Andersson, Per, 1957- (Editor), Axelsson, Bj orn, 1948- (Editor), Rosenqvist, Christopher, (Editor)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
• Subjects: průmyslový marketing; management prodeje; industrial marketing; sales management; elektronické knihy; sborníky; electronic books; papers of several authors
• ISBN: 9781787549685; 9781787549708
• Physical Description: 1 online zdroj (xiv, 348 stran)