Strategic marketing management in Asia : case studies and lessons across industries

• Other Authors: Andaleeb, Syed Saad, (Editor), Ḥasan, Khālid, (Editor), Prabhu, Jaideep C., (writer of foreword.), Sheth, Jagdish N., (sponsoring body.), Rangan, Kasturi, (sponsoring body.), Mannan, Abdul, (sponsoring body.)
• Format: eBook
• Language: English
• Published: Bingley : Emerald Group Publishing Limited, 2016.
• Subjects: marketingový management > Asie; marketing management > Asia; elektronické knihy; sborníky; electronic books; papers of several authors
• ISBN: 9781786357458
• Physical Description: 1 online zdroj (592 stran)

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help gro...